![]() Sando said Target sees it as a category for growth, too. “The early years lot of athleisure growth came at the expense of denim, especially as women embraced yoga pants as a lifestyle, but since then athleisure has gotten into wider categories like menswear, footwear and luxury,” Bahulkar said, noting big brands including Nike, adidas, Lululemon and Gap are investing in the category. Globally, athleisure is a $290 billion market and expected to grow to $355 billion in the next two years, Bahulkar said. ![]() Kearney, a global strategy and management consulting firm, told USA TODAY. athleisure category has grown 140% in the last decade,from $35 billion in 2010 to an expected $83 billion this year, Adheer Bahulkar, a partner and lead for specialties retail at A.T. View Gallery: Target brand: 'All in Motion' activewear brand launching January Retail apocalypse: Macy's is reportedly closing more than two dozen stores. 'Healthy is the new skinny': Oprah and WW take motivation on road for 'Oprah’s 2020 Vision' tour 17 and in all 1,800-plus locations nationwide by Jan. The collection, with items for men, women and children, launches online Jan. ![]() “Regardless of your style, your athletic level and wherever you are at in your fitness journey, this will feel like a brand that was built for you.” “This is a brand that was created for everyone,” said Jill Sando, Target's senior vice president and general merchandise manager of apparel, accessories and home. This month, the Minneapolis-based retailer is releasing a new store-owned activewear and sporting goods brand called "All in Motion," which will become one of Target's biggest brands, company officials shared exclusively with USA TODAY. Watch Video: The top fitness resolutions for 2020įor consumers looking to add more activity to their lives, a future Target run might help. ![]()
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